vg1 sales, service and tourism (SSR01‑01)
Competence aims and assessment
Competence aims after marketing and innovation
The pupil is expected to be able to
- analyse consumer behaviour in relation to target group segmentation
- assess important competitive instruments in relation to the profiles and profitability of enterprises
- develop a business concept and assess it in consideration of sustainable development
- create a simple marketing plan and explain the chosen goals and instruments
- develop how technology and changes in consumer behaviour impact the role of sales and services, and present measures and marketing strategies
- create a marketing campaign and explain the chosen instruments
- sell a product and explain the sales process
- know and make use of applicable marketing and sales regulations
- describe administrative functions and routines in an enterprise and discuss how these impact the quality and service level
Formative assessment
The formative assessment should help promote learning and the development of competence. The pupils demonstrate and develop competence in marketing and innovation when they use knowledge, skills and critical thinking to solve assignments in the programme subjects.
The teacher facilitates pupil participation and encourages the desire to learn through a variety of assignments. The teacher can give assignments that cover multiple or all the programme subjects. The teacher shall have conversations with the pupil regarding their development within marketing and innovation. The pupils shall have the opportunity to express what they believe they can accomplish and reflect on their own academic development. The teacher provides guidance on further learning and adapts the education to enable the pupils to use the guidance provided to develop their competence in the programme subject.
Assessment of coursework
The grades awarded for coursework reflect the overall competence of the pupil in marketing and innovation at the end of the education in the programme subject. The teacher plans and facilitates the pupils in demonstrating their competence in various ways. Using the competence aims as a starting point, the teacher shall assess how the pupil demonstrates understanding, reflection and critical thinking, and how the pupil masters challenges and solves assignments in various contexts. The teacher awards grades in marketing and innovation based on the competence the pupil has demonstrated by planning, completing, assessing and documenting their own academic work.