Examples of connections

Explanation

Competence aims after marketing and innovation

  • analyse consumer behaviour in relation to target group segmentation
  • assess important competitive instruments in relation to the profiles and profitability of enterprises
  • develop a business concept and assess it in consideration of sustainable development
  • create a simple marketing plan and explain the chosen goals and instruments
  • develop how technology and changes in consumer behaviour impact the role of sales and services, and present measures and marketing strategies
  • create a marketing campaign and explain the chosen instruments
  • sell a product and explain the sales process
  • know and make use of applicable marketing and sales regulations
  • describe administrative functions and routines in an enterprise and discuss how these impact the quality and service level

Formative assessment

Assessment of coursework